Digital technologies can help us analyze our online interactivity, map patterns in customer logs, and tally various types of customer behaviour. Analytics help us gain an in-depth understanding of our customers and provide the data needed to identify any areas where our digital marketing can be improved. We believe that data analysis is at it's best when incentivized and provided directly by customers during authentic, engaging experiences. Such interactions reflects an active, accurate representation of customer behavior, providing insights that passive data cannot.
This is why we provide our live content service, to drive unique experiences and content creation in the palm of your hand. From personalized pics and effects driven videos to immersive content and much more.
At BFF Live, we provide opt-in disclaimers, interactive surveys and rich analytics to help businesses track their campaign goals and uncover gaps in your digital marketing strategy. This data is all accessible in real-time at any time via the Client Portal provided for every campaign.
BFF Live operates as a 'processor' of data, meaning we have no interest or right in using your captured data beyond transferring it to you, the data 'controller'. And we ensure all data is captured via opt-in features and alerts in-app. Once you access the captured data, use it to create goal reports and gap reports. By monitoring these on a regular basis, you can ensure your marketing efforts are as effective and successful as possible.
Contact us today to learn more about how we can help you get the most out of digital marketing.