Members are the lifeblood that provide enthusiasm and support through the highs and lows, and it's through clubs that communities connect and grow. Clubs provide a tangible sense of community that online groups can't easily replicate, so now in a changing digital landscape what's the best solution to reaching current and potential members whether they're online, in the club or on the field?
Is there a way to reach members in a simple, meaningful, cost-effective way to showcase what your club offers while staying up to date with social trends?
The answer is experiential marketing, through live campaigns that generate guided, shareable content virtually anywhere. With BFF Live sports clubs have an incredible opportunity to capture key moments of the game, community, and celebrations from the member's and player's perspectives in unique and exciting ways via a mobile device, a stationary booth or sent to members as a QR Code or URL in emails and on socials. Our flexible campaigns can host a range of personalized experiences - from personalized pics and effects driven videos to immersive content and beyond with competitions and digital stickers, live slideshows and feedback surveys. When backed by analytics and in-app user feedback clubs can know their members better and better provide for them.
With a single virtual booth you can do all of the following and more:
Capture the community spirit: on game day simultaneously have fans record a video confessionals for to celebrate and leave messages for the players (from the grand stand or from their couch) - with all content moderated live via a client portal, allowing you to verify and approve all messaging before it goes live to club and personal social media and to a live gallery;
Make the journey more personal: reverse the traditional photo booth experience by giving fans a behind-the-scenes look at their favorite teams, players, and coaches before, during and after the match or in the lead up to a big game. With players guided in-app to snap certain moments or record personal messages;
supported by BFF Live guides, run and offer a photobooth experience as part of your function and venue hire. Increase total sales and give your team autonomy and oversight over the service;
promote key event days - live music, poker night, award ceremonies, etc - with roaming content capture or a stationary photobooth;
explore the opportunities of immersive content to create a range of scenarios at the club or online. From custom player cards and placing fans in the team line up.
explore the opportunities of effects-driven videos to automate the power of an editing suite in the palm of your hand, all at the push of a button.
Digital marketing is an essential tool for sports clubs in today’s world. It allows clubs to reach a wide audience and engage with their fans in a way that traditional marketing simply can’t. With BFF Live’s photobooths, live content, and experiential promotions, sports clubs can unlock the full potential of digital marketing and get the most out of their online presence. For more information on how BFF Live can help your sports club, contact us today.